viv’s little waffle shop | miami beach
Viv's Little Waffle Shop, is a family-run enterprise based in Miami, Florida specializing in artisanal Belgium Waffles. We were faced with the challenge of establishing a comprehensive brand strategy that honored their Belgium heritage, traditional family values, and Hand-crafted artisanal process. The company's mission was deeply personal: to raise funds for their youngest daughter, Viv, battling CDKL5 disorder.
Scope of Work
We drew inspiration from Belgium's rich history and paid homage to the 1964 World's Fair, marking the introduction of Belgian waffles to America. We meticulously crafted a brand identity that resonated with the warmth of family traditions, integrating elements from Belgium's cultural tapestry. The logo, color palette mirroring the Belgian flag, and elegant typography seamlessly merged nostalgia with the elegance and authenticity of their artisanal craft.
Brand Strategy
Visual Identity Design
Creative Direction
Print Collateral
Package Design
Signage Design
